Cross Iron Mills is one of the largest shopping centres in southern Alberta comprised of 1.4 million square feet of space. It was designed to create a truly unique shopping experience and is organized by different thematic zones or “neighbourhoods” that relate to the tenant retailers as well as the landscape and history of Alberta.  Cygnus was engaged to provide project management and implementation services for the extensive brand implementation roll out. Subsequently, with a view to ensuring the long term sustainability of the program, the Cygnus team developed a management process to support the ongoing campaign and imaging requirements for the shopping centre.