An integrated approach to expressing brand identity within corporate environments works to compliment an organization’s over-arching communication strategy, creating positive impressions for both visitors and staff alike.
Established in 1990, Telus is the largest telecommunications company in Western Canada and the second largest in the country serving over 12.3 million customer connections. As a top-quartile global leader among major telecom companies, Telus employs more than 36,600 staff and in 2010 generated $9.7 billion in revenue. Since 2000 they have contributed $211 million to charitable and non profit organizations and volunteered 3.7 million hours to local communities.
In 1996, TELUS launched its new brand, which initiated a signage project to change existing [signage and wayfinding] throughout all applicable TELUS facilities. The Cygnus team was congratulated as they met the challenges ‘head-on’ and helped to make this a very successful project.
— Randy Tanner, TELUS